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Variations - Definition

In the Google AdWords program, a Variation refers to a different version of a page section. Each page section includes the original version, the version that is live on your site right now, and the different variations that Google will test on your page. For example, your page currently may have a headline that says, "High quality keyboards available at Mysite.com!" You could test different variations of this headline, such as "Mysite.com has the keyboards you really need!" or "Nobody makes quality keyboards like we do!"

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