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Standard Edition - Definition

In the Google AdWords program, Standard Edition refers to the traditional version of AdWords with all available AdWords features: multiple ads, ad groups and campaigns, and full reporting, analytics and scheduling capabilities. Standard Edition gives you the power to create many ads and to organize these ads into ad groups and campaigns, where each campaign has its own budget. Starter Edition also gives you the advanced pricing option of setting your own maximum cost-per-click price for your entire account.

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