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Relevance - Definition

In the Google AdWords program, Relevance refers to the usefulness of information to a user such as an ad, keyword, or landing page. Relevance, or the quality of an ad, is reflected by a keyword's Quality Score. The AdWords system is designed to match the needs of all AdWords users as closely as possible to relevant ads. This ensures a positive user experience so that users may click on AdWords ads more often.

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