A Reciprocal Link is a link that is placed on your Web site to return the favor of having another site place your link upon their site. In other words, you exchange outbound links for inbound links. It is a form of bartering with the intention that each Web site receives more exposure on the World Wide Web. There are, however, some dangers associated with reciprocal linking to the degree that one site may not be ranked as popular as the other site and therefore not appear in higher up in search engine listings.
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