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Quality Score Minimum Bids - Definition

In the Google AdWords program, Quality Score Minimum Bids are based on the quality and relevance of the keyword, its ad, and associated landing page. This minimum price is called a minimum cost-per-click bid (CPC bid). This pricing model favors higher quality ads by requiring lower minimum CPC bids for them to enter the auction. In the Google AdWords program, the lower quality ads require higher minimum CPC bids.

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