In the Google AdWords program, the Quality Score Column displays your keyword's Quality Score to help you monitor your keyword relevance. This is a customizable column that can be enabled at any time for new accounts. Each keyword will be labeled with one of three possible Quality Scores: Great, OK, or Poor. Your ads may be performing effectively and with lower costs if your keywords have Great or OK Quality Scores. Keywords with a Poor Quality Score may need to be replaced with more specific keyword choices.
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