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Placement Targeting - Definition

In the Google AdWords program, Placement Targeting is one of the ways that ads can be targeted to Google AdSense publisher websites. It allows AdWords advertisers to choose specific ad placements where they would like their ads to appear. An ad placement can be an entire website or a specific sub-set of ad units within that site. For instance, ad units only on news pages or all ad units at the bottom of the page.

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