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Maximum CPC - Definition

In the Google AdWords program, your Maximum Cost-Per-Click (CPC) is the highest amount that you are willing to pay for a click on your AdWords ad. You can set a Maximum CPC at the keyword- or ad group-level. The AdWords Discounter automatically reduces this amount for advertisers so that the actual CPC you are charged is just one cent more than the minimum necessary to keep your position on the page.

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