In the Google AdWords program, a Local Business Ad is a Location-based AdWords ad associated with a business listing in Google Maps. Local business ads have priority over text ads. If no local business ads are eligible to appear, eligible text ads will be displayed. Up to four local business ads may appear on Google Maps search results pages. If there are more than four eligible local business ads, the remaining ads may show on subsequent search results pages. All Local Business Ads must meet Google's advertising policies.
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