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Keyword Insertion - Definition

In the Google AdWords program, Keyword Insertion is an advanced feature used to dynamically update your ad text with your chosen keywords. You insert a special modification tag into your ad text to enable this feature for your ads. Depending on a user's searched keyword, AdWords automatically tries to make your ad more relevant and useful for users, while making it easier for you to create multiple unique ads for a large amount of account keywords. As Keyword Insertion is an advanced feature, implement it with care.

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