In the Google AdWords program, InVideo Advertising is a distribution method for any ad format where the ad is shown within the physical screen space of a video stream: in the video. A video stream is a media content object embedded into a web page that plays a content provider's video. InVideo ads may appear in multiple formats, but all of them appear before, during, or after a live streaming video within the same screen space as the video stream itself. These ads are not the major content object on the page where they appear, but they are tied to a major content object: the streaming video with which they appear.
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