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Google AdWords - Definition

The Google AdWords program is based on cost-per-click pricing and aims to provide you with the most effective advertising available for businesses of any size. It is designed to help you meet your customer acquisition needs by enabling you to: Reach people looking for your product or service, Fully control your ad budget, Easily create and edit your ads and see your ads on Google within minutes after creating them. For a more detailed overview of the AdWords program, please visit our Google AdWords information page.

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