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Display URL - Definition

In the Google AdSense program, a Display URL is the URL displayed on ads to identify the advertiser's site to users. Google allows you to choose and apply colored text to the display URL that best matches your site. This will allow users who click on the ads to have a clearer idea of the publisher's web site or landing page they will be taken when they click on that ad. Matching ads and display URLs can increase revenue.

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