bannerwelcome
Search Real Knowledge
View Sitemap | Search Tips
 Home   Advertise  File Downloads Computer Center Windows XP Tips Vista Tips  Glossary  News Letters  Resources 

Designated Market Area - Definition

A Designated Market Area (DMA) refers to Media markets in which people can receive the same or similar television and radio station offerings, as well as offerings of other media types, such as newspapers. Designated Market Areas are defined by Nielsen Media Research (television) and Arbitron (radio), and are used to identify specific media markets for those interested in buying and selling television, radio, advertising and programming. Radio markets are generally a bit smaller than their television counterparts.

line

Amazon Warehouse Deals • Enjoy Deep Discounts

Return Back To Computer Glossary

line

Want To Get The Best Prices Available?
line
E-Mail
Darren@nypoet.com