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CPM Ads - Definition

CPM is an abbreviation for Cost Per 1,000 impressions. Advertisers running CPM Ads set their desired price per 1,000 ads served and pay each time their ad appears. For publishers, this means you'll earn revenue each time a CPM Ad is served to your page. CPM Ads compete against pay-per-click (or CPC, cost per click) ads in our ad auction, and Google will display whichever ad is expected to earn more revenue for you.


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