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AdWords - Definition

AdWords is Google's advertising program based on cost-per-click pricing that enables advertisers to reach the people who are interested in their products or services. Advertisers use automated tools, provided by Google, to create ads, place bids to serve their ads, select the types of sites where they'd like their ads to appear, and set daily spending budgets. Google AdWords features an automated, low-cost online sign up process that enables AdWords advertisers to implement campaigns that can go live in 15 minutes or less.

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