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Advertising Policies - Definition

In the Google AdWords program, Advertising Policies are the guidelines that will help you create effective ads that generate sales. To run your ads on Google, search, and content sites or products in the growing Google Network, please see that your ads follow Google's advertising policies. As an overarching rule, all Google AdWords advertising should follow the same fundamental principles. Ads should clearly and accurately represent your site, and ads should emphasize the unique benefits of your product or service.

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