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Ad Unit Impression - Definition

In the Google AdSense program, an Ad Unit Impression is generated every time a user views an ad unit on your page. For example, if you have a page displaying three ad units and it is viewed twice, you will generate six ad unit impressions and two page impressions. There can be multiple ad unit impressions logged for a single page view, if more than one ad unit and/or link unit is present on that particular page.

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