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Ad Format - Definition

In the Google AdSense program, Ad Format refers to the way the ads are displayed on a publisher's site. You can choose among many different formats to select the ones you like. For instance, the banner ad layout (468 x 60 pixels) will display up to 2 ads horizontally across the page and the skyscraper ad (120 x 600 pixels) will display up to 4 ads vertically. You can view more AdSense layouts on the Ad Formats page.

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