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Ad Delivery - Definition

In the Google AdWords program, Ad Delivery refers to how quickly your ads are shown within a specific AdWords campaign each day. When you select a budget for your Google AdWords campaign, you can choose standard or accelerated delivery for your ads. This choice will affect how quickly your ads are shown each day, but in each case your selected budget will apply. Standard Delivery: Google will spread your ad impressions across the day to make sure you don't accrue all of your clicks early on. If your budget is set below the system-recommended budget, your ads may not receive all possible impressions. Accelerated Delivery: Google will display your ads as often as possible until your budget is reached. If your budget is set below the system-recommended budget, your ads may not receive all possible impressions.

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